2008 Forecast of the Development Trend of the Automobile Industry

1ying

2008 Forecast of the Development Trend of the Automobile Industry [Copy link]

Entering 2008, the trend of the automobile industry is still the focus of attention from all walks of life. 2008 is the Olympic year that has attracted worldwide attention. We wait and see and think that this year's automobile industry will also be a year of renewal and vitality. Companies will show their own cards one after another to grab this historical economic feast. Cross-border trend At the beginning of the new year, all manufacturers are summarizing and analyzing the market changes in 2007, and industry experts have also begun to predict the automobile market in 2008. Some analysts pointed out that the Cross model, which has emerged in 2007, is expected to shine in 2008. Because the Cross model combines the characteristics of multiple models, its multifunctionality can meet the different demands of consumers and fit the development trend of the market. When the most popular advertising slogan "Cross PoLo is born from cross-border" keeps echoing in your ears, it is not difficult to imagine that this year will set off a cross-border trend, grabbing your ears and dazzling your vision. Infotainment GPS car navigation and car MP3 are currently very popular new driving equipment. Now the fashionable new generation is no longer interested in the basic navigation function of GPS. High-definition display screen, large screen size, rich and interesting multimedia entertainment, rear-view camera and other new technologies with intelligent navigation functions are the products that attract their attention. The domestic car MP3 market has been on the verge of being completely eliminated by bundled products and installed products, which are called "first-generation products". The second-generation car MP3 with the characteristics of "integrated and installation-free" is gradually dominating the world. Transmission Change Today's transmission market is no longer dominated by AT (automatic transmission). DCT (dual clutch transmission) will change the existing market structure to a certain extent. In the next few years, the competition in the global light vehicle transmission market will be fierce between AT, CVT (continuously variable transmission) and DCT. From the perspective of market characteristics, CVT has entered China for some years, but it has not been widely accepted by Chinese consumers. It is predicted that by 2010, the demand for transmissions with a maximum input torque of less than 150N?m in the Chinese light vehicle market will exceed 3.5 million units. Among them, dual clutch transmissions may account for 80% of the market share. This is a trend. Energy-saving and environmental-friendly The date of the Olympic Games is getting closer and closer. The government also attaches more importance to energy-saving and environmental protection. It is the consensus of the whole society to implement stricter emission standards for automobiles. The whole country implements the National III standard, and Beijing implements the National IV standard. Emission upgrades, oil prices rise, and car prices will also be affected to a certain extent. New energy vehicles are about to come out. Electronic component manufacturers related to the automotive industry also hold high the banner of energy-saving and environmental protection and start a fierce industry battle. Olympic marketing The 2008 Olympic Games have attracted much attention from all walks of life. Can enterprises take advantage of the trend and make their products attract audiences and make enough money? Olympic marketing is not just a game for sponsors. Non-Olympic sponsors can also use various innovative marketing methods to get a share of the Olympic Games. A moderate marketing model is conducive to the wider and deeper dissemination of events, better expand the influence of events, enhance the value of the event itself and the brand of the ambush, and thus increase the social value of large-scale events. Automotive lighting LED is called the fourth generation of automotive light sources. First of all, LED light source has pure color and high penetration. In the case of low visibility, it can let the following car know the action of the front car in advance; LED light speed is 0.2 seconds faster than ordinary bulbs, which can increase the speed of transmitting signals to the following car and help improve safety. LED has been increasingly used in automotive lighting, providing drivers with safer lighting protection in poor light conditions. The rapid development of China's automobile market makes China likely to become the world's largest automobile producer and consumer. In the next five years, the annual output of automobiles will exceed 10 million. The huge market development space will continue to give rise to enterprises from all walks of life to get involved and compete for this delicious cake.

phoenilark

Thank you, sir, for your insight.