How to get out of the misunderstanding of China's security brand positioning

afjob88

How to get out of the misunderstanding of China's security brand positioning [Copy link]

Thoughts triggered by a philosophical story

　　I once saw the following story in the cover article of the magazine "World Manager". The pastor's 6-year-old son, Little John, was clamoring to go to Disneyland, which made him upset. In a hurry, he tore up the pages of the world map in a magazine, handed them to his son, and said that he would take him if his son could put it together again. In less than ten minutes, Little John had put the map together, and the pastor was surprised. Little John said: "It's very simple! When you tore it up, I saw a photo of a person on the other side of the map. I think if I put the person together correctly, this world map should also be correct." From Little John's words "If the person is right, the world is right", the protagonist of the article triggered the thinking and story of "If the person is right, the company is right". So, what does it mean for the marketing of the entire security industry?

　　According to statistics from the National Bureau of Statistics of China, in 2005, 222,473 books, 9,468 periodicals, and 1,931 newspapers were published nationwide, with a total of 223.167 billion pages printed; there were 1,700 broadcasting organizations, 429 TV stations, and 2,230 TV channels nationwide; in October 2006, the number of websites worldwide exceeded 100 million. The ever-increasing amount of information has brought unprecedented challenges to the vast number of marketing planners. They have to spend more energy to collect, organize, and analyze market information, and make choices day and night in order to use more precise and appropriate marketing strategies to cultivate a unique corporate culture and value combination, shape a brand that consumers love, and then win a small market share. Do they have to "go all out" like this? When we talk about the automobile industry, we naturally think of Volvo's "safety", BMW's "driving pleasure", Mercedes-Benz's "luxury", and Ferrari's "speed"; and when we want to drink beverages, the first thing that comes to mind is Coca-Cola, Pepsi, and Wanglaoji; in the sportswear specialty area of shopping malls, the most eye-catching are always Adidas and Nike... They have won the hearts of consumers and occupied half of the market. In today's era of extreme information fatigue, what do these brands rely on to impress consumers? Looking at the development history and marketing strategies of these brands, it is not difficult to find that they all have a common feature: clear and unique positioning. If the positioning is right, the brand will be right, and the market will be right!

　　

afjob88

:kiss:

yhd8259

:pleased: :pleased: :pleased: