Avnet's glorious moment: winning three Bourns awards

Latest update time：2025-05-15

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Avnet recently received three awards from Bourns for its outstanding performance: "2024 Distributor of the Year," "2024 Best Business Growth," and "2024 Best Design." These honors not only recognize Avnet's outstanding performance in market development and business growth in Asia and China, but also demonstrate the close collaboration between the two companies in technical cooperation and project implementation.

2024 Best Distributor

Distributor of the Year 2024

This annual award, presented by Bourns Asia Pacific Inc., recognizes Avnet Asia's outstanding performance in achieving top-tier business revenue, demonstrating strong demand generation capabilities, and maintaining excellent overall engagement across the region. The award was given to the Supply Chain Program Management (SPM), Sales, and Field Application Engineering (FAE) teams associated with Avnet Asia's Bourns business.

At the Bourns Asian Distributor Dinner held in Shanghai on April 16, 2025, James Harrington, Vice President of Global Sales, and Clement Shu, Vice President of Asia Sales, Bourns presented the award to Avnet, and Dong Hua, President of Avnet China, accepted the award on behalf of Avnet.

Avnet China President Dong Hua accepted the award on behalf of Avnet

2024 Best Distributor Trophy

Best Business Growth in 2024

Best Growth of 2024

Bourns presented this award to Avnet's East China Sales, Field Application Engineering (FAE), and Supply Chain Project Management (SPM) teams in recognition of their exceptional ability to develop market demand. Through deep technical expertise and customized design-in strategies, the teams successfully secured multiple new customers and drove breakthrough business growth.

Bourns is actively promoting demand generation, with a particular focus on driving new customer acquisition and business growth through design-in strategies. Avnet successfully helped Bourns secure a design win for its inductor in a new automotive project, and achieved scale-up for this client within the calendar year 2024.

Avnet's award-winning team took a group photo with the Bourns team

2024 Best Business Growth Trophy

2024 Best Design Award

Best DI Award of 2024

Avnet's North China sales team and field application engineer (FAE) team were recognized by Bourns with the 2024 Best DI Award. This prestigious award recognizes the Avnet team's ability to accurately identify market needs, particularly their significant success in promoting Bourns' high-end components. Through strategic market deployment and technical collaboration, the team successfully facilitated the design-in of key components for industrial application projects, securing valuable new business orders and demonstrating their exceptional ability to develop high-potential markets.

Avnet's award-winning team took a group photo with the Bourns team

2024 Best Design Award Trophy

Dong Hua, President of Avnet China, said : "As a key strategic partner of Bourns in the Asia Pacific region, Avnet has always viewed demand creation as a core driver of business growth. Leveraging our professional technical promotion capabilities, we continue to deepen our technical collaboration with Bourns – driving component selection through precise design-in strategies and enabling end-user design wins with system-level solutions. In 2024, thanks to Bourns' support, we made significant progress in our collaborations with several key customers. We will continue to deepen our customer engagement and expand our business."

These honors are not only milestones in the sincere cooperation between the two parties, but also the prelude to future collaborative innovation. Avnet will continue to deepen its partnership with Bourns, working together with Bourns to deliver more competitive and innovative solutions to global customers, writing a new chapter of win-win cooperation.

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About Avnet

Avnet is a leading global technology distributor and solutions provider. For over a century, Avnet has remained true to its original mission and dedicated to meeting the evolving needs of its customers. Through specialized global and regional presence, Avnet supports customers and suppliers at every stage of the product lifecycle. Avnet helps companies of all types adapt to changing market conditions and accelerate design and supply during product development. Avnet's unique position and perspective at the center of the entire technology value chain make it a trusted partner, enabling customers to solve complex design and supply chain challenges and achieve revenue faster. For more information about Avnet, please visit www.avnet.com

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