Avnet and Micron help GAC create an exceptional new driving experience
On the afternoon of August 24, 2022, the "Micron Technology Seminar - GAC Special" co-organized by Avnet and Micron was successfully held at the GAC Research Institute . Micron's distributors, including Steven Zhang, Sales Manager for China; Jason Xie, Regional Manager; Kevin Tan, Product Line Manager for China; and Darren Guo, FAEDarren Guo. In attendance were Jiang Jianshan, Chief R&D Engineer at GAC Aion; colleagues from the Purchasing and R&D departments; and R&D engineers from the GAC Research Institute. As a co-organizer of the conference, Avnet's ADS team participated throughout the seminar, sharing the company's solutions for in-vehicle applications. They also worked with expert engineers from Micron and GAC to answer questions from users on site and discuss how to create differentiated advantages and deliver an exceptional driving experience amidst the trend toward automotive electrification and intelligence.
Seminar site
The rise of technologies like autonomous driving, ADAS, and smart cockpits is transforming cars into mobile processing centers. In this landscape, automotive storage chips must not only boast large capacity and high read/write performance, but also address the ever-present "range crisis" of new energy vehicles. Therefore, these chips must be as power-efficient and energy-efficient as possible. As one of the world's leading semiconductor storage manufacturers, Micron offers comprehensive memory solutions to help manufacturers proactively meet the rigorous market demands for automotive storage chips. The company's automotive-grade, high-performance LPDDR5 DRAM and UFS 3.1 products based on 3D TLC NAND technology have been successfully deployed in a wide range of vehicles, helping them deliver an exceptional driving experience.
At the meeting, Micron and GAC Aion's CEO Jiang had an in-depth discussion on the current automotive market supply situation and future trends in automotive intelligence. Micron staff briefed the attendees on the company's current business situation and strategic goals for future development.
Steven Zhang, China Sales Manager for Micron , stated that with the upgrading of China's automotive industry and shifting consumer attitudes, more and more consumers are pursuing not only vehicle performance but also higher requirements for driver safety assistance systems, in-car audio and video entertainment systems, and other aspects. Since 2019, the Chinese automotive market has made significant strides toward new energy electric vehicles, with initial successes already underway. The future development of the Chinese automotive market is limitless. As the world's largest automotive memory chip manufacturer and automotive memory solution provider, Micron is committed to working with GAC Group to create high-quality, high-performance automotive products for a mutually beneficial partnership.
Micron communicates with Aion's Chief R&D Engineer, Mr. Jiang
At the conference, Avnet also shared its solutions for in-vehicle applications, including regional controllers, automotive Ethernet, domain control ECUs, and battery management systems. Leveraging Micron's automotive-grade LPDDR5 memory, NOR flash memory products, and UFS3.1 and eMMC technologies, these solutions not only provide users with an excellent entertainment and user interface experience, but also ensure overall system robustness and reduce system boot time.
Customers gain in-depth understanding of Avnet's automotive solutions
In addition to technical presentations from experts from GAC, Micron, and Avnet, the seminar also featured a lively Q&A session. The industry experts and engineers discussed expertise and explored key areas of future innovation in the automotive industry, with the engineers expressing their valuable insights.
After the seminar concluded successfully, the participants also visited the GAC exhibition hall together and gained a deeper understanding of GAC's automotive products and technologies.
Visit the GAC Group exhibition hall
GAC Showroom
Avnet's deep experience and innovative technologies in the automotive sector are derived from close collaboration with automakers and their customers. Faced with increasingly complex and powerful in-vehicle application development, Avnet integrates its extensive OEM resources to create a series of automotive application solutions. These solutions provide engineers with insights into automotive application design, shorten development time, and help customers maintain a leading position in the fiercely competitive market.
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