Avnet wins the 2024 Golden Flag Award for Corporate Social Responsibility, highlighting the power of brands and society working together

At the Golden Flag Awards ceremony, Cao Yuelong, Vice President of Marketing and Communications for Avnet Asia Pacific, was invited to attend as a representative of international brands and a special guest. He delivered a keynote speech titled "How Avnet Deepens its Footprint in the Chinese Market Through ESG Actions ," sharing the company's communication practices in promoting sustainable development, fulfilling social responsibility, and strengthening ESG management.

Cao Yuelong, Vice President of Marketing and Communications for Avnet Asia Pacific, delivered a keynote speech

The Golden Flag Award, sponsored by the Golden Flag Brand Research Institute, is a prestigious brand communication award that recognizes long-term value. Since its inception in 2010, the award has attracted numerous international brands with its authoritative and professional credentials. After 14 years of development, the Golden Flag Award has become a key benchmark for demonstrating brand progress and measuring brand-building performance. In the 2024 Golden Flag Award selection process, Avnet's "Protecting a Green Future, Avnet Action" communication program, through effective communication strategies, conveyed the company's social responsibility philosophy and core values ​​to a wider audience, further enhancing the company's brand image.

As a century-old global company, Avnet has consistently integrated ESG concepts into its corporate culture and development strategy, striving to set an example for its peers as an industry leader. Over the past year, Avnet has demonstrated its commitment to social responsibility through multiple channels and multi-dimensional approaches.

Environmentally Avnet is committed to reducing its carbon footprint and promoting sustainable development. By 2025 , the company plans to reduce carbon emissions by 50%, increase the proportion of renewable energy to 30%, and reduce business travel emissions by 20%. To achieve these goals, Avnet has implemented a rigorous environmental management system, certified to ISO 14001, covering 65% of its operations. Furthermore, the company actively adopts the 3R principle (Reduce, Reuse, Recycle) and organizes media exchange sessions on renewable energy with ecosystem partners to further raise public awareness of the importance of renewable energy.

On a social level, Avnet focuses on the growth of its employees and the well-being of its communities. Through the Avnet Cares global program, the company not only addresses the needs of local communities but also encourages employees to personally participate in volunteer services and public welfare activities, giving back to society through concrete actions and spreading positive energy. Avnet is committed to creating an inclusive work environment, ensuring that every employee can realize their full potential and jointly promote social progress and harmony.

At the governance level, Avnet has established a comprehensive policy framework and efficient processes to guide robust operations. The company's ESG governance system is highly valued by the board of directors, most of whom have extensive ESG experience and closely monitor the latest trends and regulatory developments in the field, ensuring the company's strategic foresight and compliance. Furthermore, Avnet has established a rigorous data privacy and cybersecurity defense network and implemented a robust ethics and compliance program designed to comprehensively safeguard the company's code of conduct, ensuring it consistently meets the highest industry standards and demonstrating excellence in corporate governance.

Avnet not only forges ahead steadily in its pursuit of economic returns but also embraces a commitment to giving back to society. The company is dedicated to environmental protection, enhancing employee well-being, and fostering community prosperity. Through a series of fruitful social responsibility programs, we actively promote green global ecological development and contribute to improving the quality of life for the public. Driven by continuous technological innovation and optimized management, Avnet ensures stable business growth while providing exceptional products and services to customers worldwide, perfectly embodying the harmonious coexistence of corporate responsibility and commercial value.